New Member for Iberia brings Geographical Reach to LEL
Friday 1st February 2013
Molina is the new company member providing distributor sales in Spain and Portugal for the LEL European Distributor Alliance (, €310 million sales by 120 technical sales professionals through 18 local offices and 28 countries). Jorge Grande, CEO, and, Gemma Molina, Chairman, of Ricardo Molina S.A.U., Barcelona, are excited to be part of a thriving force in pan-European distribution that has been carving out a market niche for technically driven sales of specialities in life science, food and industrial markets for over 12 years. LEL presents a unique strategic alliance model of pan-European distribution where the LEL country member will surrender individual needs to benefit the Principal and the LEL team. Trust amongst the owners of privately held LEL member companies is the cement that enables LEL to grow stronger as the alliance ages, delivering a longevity, stability and adaptability of business model that benefits all stakeholders in LEL – Principal, Customer, Owner and Employee.

The quiet determination of LEL members Lavollée, Erbslöh, Lake, Kemiropa, Urai, now joined by Molina, to bench-mark performance over 12 years is achieving best-in-class standards for technical sales, global logistics, and customer services across Europe. Sales growth through disruptive business innovation is achieved by experienced LEL professionals thinking laterally across technologies, markets, geographies and business cultures, enabling LEL Principals to achieve unparalleled levels of performance. Over 30 Principals have partnered with LEL to create stronger European market positions, and interestingly, most favour the concerted action of LEL’s multi-country distribution model rather than European distribution driven from the centre.

Molina’s core technical distribution competence underpins the existing business activities of LEL members, and, Molina’s subsidiaries in Central and South America, and, North and West Africa ( offer a new paradigm of operation for LEL.

For further information contact:

Hervé Ory-Lavollée ~ Lavollée S.A. ~ +33 (1) 463 98880 ,
Christopher Erbslöh ~ C. H. Erbslöh GmbH & Co. KG ~ +49 (2151) 525 171 ~ ,
Roberto Giuliani ~ Urai S.p.A. ~ +39 (028) 9239902 ~ ,
Jorge Grande ~ Ricardo Molina S.A.U +34 629 36 23 88 ~ ,
Nazif Cavusoglu ~ Kemiropa Ltd. ~ +90 (212) 2992121 ~ ,
Steven Cartlidge ~ Lake Chemicals and Minerals Ltd. ~ +44 (1527) 594630 ~